Patriot Coolers: Standing Firm On Price, Standing Strong For Veterans

Patriot Coolers: Standing Firm On Price, Standing Strong For Veterans

In a marketplace where costs seem to creep up constantly—materials, shipping, tariffs—finding a brand that holds the line on pricing is rare. More rare still is one that pairs consistency with deep, meaningful support for veterans, especially those who are homeless or severely injured. Patriot Coolers is one such brand.

What We Know About Their Pricing

• While it’s hard to verify a public guarantee that no price has ever been raised, the company promotes itself as an “affordable outdoor lifestyle brand.” Homes For Our Troops+2Patriot Coolers+2

• Their product line includes premium coolers, soft coolers, insulated drinkware etc., and while their products are not “cheap,” many customers feel they offer solid quality for what you pay. There is feedback (outside official documents) that shows customers appreciate the value.

• They offer a 10% military / first responder discount on your entire order, which helps reduce cost for service members and veterans. Patriot Coolers+1

It would be ideal to hear from the company directly or see historic pricing data to confirm that they have absolutely never raised prices. So far, I didn’t locate an official statement from Patriot Coolers saying “we promise to never raise prices.” If you like, I can try to dig further or reach out for that.

Commitment To Veterans

Patriot Coolers’ support for veterans is well-documented. The evidence shows a multi-pronged approach: financial donations, partnerships, and benefits. Here are some of the ways the company gives back:

1. Homes for Our Troops Partnership

   • Patriot Coolers donates a portion of every purchase to Homes For Our Troops (HFOT), a nonprofit that builds specially adapted housing for severely injured post‑9/11 veterans. Homes For Our Troops+3Patriot Coolers+3EIN Presswire+3

   • In 2019, Patriot Coolers handed over $60,000 to HFOT for the construction of a custom-adapted home for Army SFC Henry Escobedo, a severely injured veteran. Their total donations in by fiscal year 2025 over $550,000 PPAI+1

   • The company pledges 20% of net proceeds from cooler and drinkware sales to HFOT. EIN Presswire+1

2. Military & First Responder Discount

   • They offer a 10% discount to military and first responders. This helps lower the cost of their products for those who served. Patriot Coolers+1

3. Charity & National Partner Status

   • Patriot Coolers is a National Partner of HFOT. Homes For Our Troops+1

   • The founders, Peter and Paul Hirsch, have said that giving back is central to the company's mission. Homes For Our Troops+1

What About Homeless Veterans?

While a lot of Patriot Coolers’ work centers on severely injured post‑9/11 veterans and those needing specially adapted housing, I did not find clear evidence in my search that they have a specific program dedicated to homeless veterans (outside of the work HFOT does with veterans who need homes). Their main charitable focus seems to be on:

• Veterans who are catastrophically wounded and need specially adapted homes. EIN Presswire+1

• Offering military discounts, which can help veterans with limited means. Patriot Coolers+1

That said, depending on how one defines “homeless veterans,” the housing that HFOT provides could be viewed as addressing extreme housing need. It’s possible that some of HFOT’s beneficiaries were homeless or in unstable housing before receiving support. Patriot Coolers’ role in supporting HFOT indirectly supports such individuals.

Why This Matters

• Trust & Loyalty: Customers value consistency. If a company can avoid frequent price hikes even when costs rise (materials, labor, shipping), it builds loyalty and goodwill.

• Real Impact: Donating a meaningful portion of proceeds (20% net) and being a national partner to a nonprofit shows more than just symbolism—it shows commitment.

• Supporting the Most Vulnerable: Veterans with severe injuries who need special housing are among the most vulnerable. Physical disabilities, psychological trauma, financial instability—these challenges are huge. Helping through HFOT can have life-changing effects.