I was looking at the popular brands due to recognition and backed by popularity. I came across this bag, never hear the name, saw some videos on YouTube. Then saw the website and realized the good positive and the good cause the proceeds go to. I pulled the trigger, and Bam!!! Well made, insulation is great. Something I would like to see is an actual top handle or at least a Velcro closure to secure the carrying straps. I'm getting ready to buy the bigger version. Good job guys, Semper Paratus.